ABSTRACT
The Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence by focusing on the needs of the customer whether within the state, the nation, or the world while building sustainable competitive advantage. As global competition is increasing, anything less than EE is not enough. Many US companies have already started setting up their pursuit of excellence under the executive leadership to meet the Asian threats (Japanese, Chinese, Koreans, etc.). They are also preparing for increased competition from the Economic Community (Shore, 1990). Shore is identifying three key elements in building sustainable competitive advantage to achieve the EE:
complete customer satisfaction;
minimum cycle time;
minimum resources consumed.
