ABSTRACT
Having completed the strategic planning phase, attention can be turned to creating communication content. This is often seen as the more fun part of the communication role, but it is important to wait until the strategic planning stages are complete because only then can the content be designed to help deliver the objectives in the strategy and be appropriate to the stakeholder. Making the mistake of jumping into creating content without an understanding of what needs to be achieved or who the content is aimed at is unlikely to produce the desired outcomes.
