ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. There is a discursive framing of the individual ordinary food consumer taking place in medialised societies that ascribes individual consumers with societal responsibility for contributing to solving a number of central societal problems, such as environmental problems and health problems, by changing their own everyday habits. The argumentations and analyses of the book are placed within the everyday life analytical research. These analyses and discussions are made on the basis of four Danish empirical qualitative case studies about four different topics; namely, handling environmentalisation of food, food-risk handling, cooking from scratch and handling nutritionalisation of food. The most striking commonality across the four different case studies is the diversification of handling each of the normative contestations of food in everyday life. A diversity of both stabilising and dynamic processes contributes to the accomplishment of handling challenged food consumption.
