ABSTRACT

The most important aspect of convergenomics is to apply new developments in convergence to business opportunities in the form of strategic innovation. Strategic innovation is fundamental reconceptualization of what a business is for, leading to dramatically different ways to conduct business. This leads to achieving value improvements for customers which in turn lead to high growth for companies that apply strategic innovation. Strategic innovation leading to value innovation makes competition irrelevant by offering fundamentally new and superior buyer value in existing markets, and also creating new markets. Healthcare is a growing sector of the global economy, with many opportunities for strategic innovation. Business success in the future is going to rely upon successfully bringing innovation to the global business market. Our contention is that IT provides a means to obtain strategic innovation. Technology is advancing rapidly on a daily basis. The opportunities are constrained only by human imagination.