ABSTRACT
Corporate community involvement (CCI) has been defined as ‘the way in which a company shares its resources with the communities that it impacts upon. It encompasses all forms of company support for the community, including charitable donations, community projects, employer supported volunteering, sponsorships, cause-related marketing and gifts-in-kind’ (CAF, 2007). This definition from the Charities Aid Foundation (CAF) is a good starting point for developing a more comprehensive one as it encompasses all manifestations of the phenomenon. Moreover, examining the characteristics of CCI will provide an understanding of the kind of activities that firms consider as being their CCI activities.
