ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of this book. The book presents a case study which explores how Corporate Social Responsibility (CSR) is interpreted and applied in the two welfare states of England and Denmark. The interviewed CSR practitioners were selected from three levels of governance: the international, the national central' level and the national local' level. This included people working with CSR in industry, within a policy environment, within the non-profit sector as well as CSR experts from CSR think tanks or consultancies. The book addresses more directly regarding the extent to which CSR can be seen as an attempt to roll-back the state and roll-out the commercial sector. Interviewing people focuses on the particular sample of people makes sense of CSR from its universal and/or specific links to the English and Danish welfare states, to its ability to bring about social change and to its perceived social impacts.
