ABSTRACT

This chapter focuses on generating strategic measures of success which reflect back to the start of the strategic process to confirm whether the corporation is on-track to deliver the agreed strategic objectives. There will be financial and operational targets but strategic targets sit above these to test whether the strategy is working and what may be holding it back. The key measures of success are derived from the desired corporate strategic footprint selected early in the analysis. The financial analysis is always important, particularly as a threshold measurement, but measures that are tied directly into strategic objectives carry most weight. Carefully selected supporting measures also have a useful role in increasing resilience and reducing risk. The targets adopted become the targets that senior management aim for. The place to look for potential targets is by examination of the pivotal points on which success depends.