ABSTRACT
This chapter discusses the aspects of employee engagement in so far as it directly affects the process of changing the strategic direction of the corporation. Engaging with the work force is therefore crucial to taking the corporation in a new strategic direction. A good strategy is at risk of failure if the work force opposes it; whilst a strategy with weaknesses can be bolstered to become an effective strategy if the work force engages in shaping and improving it. Persuading the work-force to buy-in to the strategy is a very powerful way to ensure successful delivery. This process cannot wait until implementation; employee engagement should begin from the strategic appraisal; ramp up when launching the strategy and continue as the new strategic direction is bedded in. Through effective employee engagement, the energies of staff can be directed towards improving the strategy and mobilizing enthusiastic support through sharing a vision of a better, more effective, corporation.
