ABSTRACT
This chapter aims to explain how top leaders can develop activities which will trigger innovative and entrepreneurial behaviour, that is, how they can develop an entrepreneurial style of leadership. Corporate entrepreneurial culture is created when employees at all levels of the organization unlock their potential for innovation and proactive thinking. The process of unleashing entrepreneurial behaviour is the leader's primary task. Entrepreneurship can be seen as a particular style of leadership process. This approach explores how an individual or group develops new ideas and looks at the steps they follow to achieve innovation. Management and consultants have traditionally tried to define the field in terms of the entrepreneur's psychological traits, such as innate personality traits. The characteristics of a typical entrepreneur or entrepreneur' vary considerably from those of most people who choose to remain employed by a firm or the government.
