ABSTRACT
This chapter discusses the success factors for the creation of new products and services. The creation of new products and services can be best linked to the strategic process. When the strategic planning is well rounded with the company's ambition and focus, it is the perfect time to start the ideation phase for creating the concrete innovative ideas to realise these ambitions. Organisations usually have customer information at their disposal, do regular research into the market and are in contact with customers daily, but this investigative process has become routine. In larger organisations, during the development process the product idea has to be 'sold' to the line management on a regular basis because, should the product reach the finish line of the innovation process, they are the ones who will be producing the product and putting it on the market. Technological development is a constant drive for the jerky process of innovation.
