ABSTRACT
This chapter discusses the different stages of the FORTH innovation method. solid bridge between creativity and management practice rests upon five pillars and it is upon these pillars that I base my method for the ideation phase which it call FORTH - an acronym found in the first letter of each step: Full Steam Ahead, Observe and Learn, Raise Ideas, Test Ideas and Homecoming. The FORTH method is a complete method for the creation of new products from the idea to a mini new business case. The innovation focus workshop has only succeeded when you have collectively formulated a concrete innovation assignment and can start putting an ideation team together. The bigger the team, the greater the diversity and the greater the chance of coming up with wild, foolish and pioneering product ideas. The core team members each explore a different innovation opportunity and start to discover the market and the target group.
