ABSTRACT
This chapter analyses has occurred within a theoretical framework that focuses on the process of creating value. In this it has isolated embodied, objective and institutional forms of cultural capital as a way of considering the interconnected sites where value is developed, circulated and realised across a range of scales. The case studies have shown that cultural capital is held in significant amounts by local communities, usually as a result of long-term historical development. The approach by the Bilbao government to the Guggenheim Foundation was an exercise in the mobilisation of institutionalised and objectified cultural capital. Drawing the Guggenheim Foundation to Bilbao allowed the further spread of a cultural brand which in turn lent its institutional value to the city. The ways in which each set of cultural capitals have been recognised, mobilised, grown and projected in the case study cities is closely related to the re-making of particular urban spaces.
