ABSTRACT
The increase in social plurality, meaning that people’s coexisting and overlapping identities are becoming even more varied and less bound to traditional social categories, is reflected in organisations’ diverse workforces. The unprecedented speed of technology development informs the ways enterprises and organisations connect with their employees, clients and stakeholders, helping them to build meaningful connections with increasingly individualistic people whose independent and unique needs require acknowledgement to develop lasting relationships away from costly one-time transactions.
