ABSTRACT
This chapter focuses on the unrestricted potential for the reaching and transmission of personal information implying locational flexibility of basic daily activities. It highlights a transitional period spanning the 1970s and 1980s, during which geographical location lost much of its absolute 'destiny'-like nature, thus becoming more of an anchor. The chapter presents a conceptual framework for geographical location turning into opportunity for individuals in the information age. It highlights online shopping, e-learning, home-based business/work, and social networking. The chapter examines a possible emergence of geographical opportunities for individual consumers to shop beyond their normal daily physical reach vis-à-vis online shopping, and at two potential geographical levels, domestic and international. Social networking nested within the Internet even before its inception as a wide and open access system in the mid-1990s. Genuine opportunities for the enabling of individuals have to be sought by policy makers, given that contemporary individuals are engaged and embedded simultaneously within virtual and physical mobilities and fixities.
