ABSTRACT
The company had formed partnerships with a number of other interactive service providers including well known Internet portals and retail and lifestyle sites. The site used health advice and information supplied by leading health bodies including the National Health Service (NHS), the Health Education Authority and the Red Cross. Web logs provide an Internet Protocol (IP) number to identify the user. However, the IP number cannot be traced back to an individual, only to a machine. The geographical categorisation of the users was based on their IP addresses. A slight rising pattern in the weekly frequency of IP numbers was recorded over the period. Estimates of use maybe under-reported as a result of caching. Caching is an Internet browser feature which is switched on at the client's machine and means that pages once viewed are available from the terminal being used.
