ABSTRACT
This chapter focuses on individual mobilization by using semi-structured interviews with a group of protesters and participation surveys of samples representative of the general population. The research has demonstrated the role of frame alignment in individual mobilization, emphasizing the pivotal role of collective action framing in protest mobilization in the Icelandic setting. Cultural frames influence behavior not only through internalization and commitment, but do so more broadly by providing a meaning context for social interaction and individual interpretation of the situation. Relative deprivation theory argues that the shattered expectations and blocked goals that many individuals experience in a time of crisis may create feelings of unjust deprivation, motivating them to participate in rebellious action. Social comparison moderates the tendency for economic loss to produce relative deprivation. The Icelandic protests provide an interesting setting to test the role of biographical availability, especially given the widespread public participation.
