ABSTRACT
This chapter examines the case study of the Grameen Bank. This case story is developed as a contrast to the China Construction Bank Corporation (CCBC) case. While CCBC is a masculine archetype of conventional banking, Grameen and Catalyst Foundation operate a more feminine model of finance. Grameen is generally recognized as offering a successful alternative Bangladeshi financial model to the western financial stereotype where masculine yang characteristics of finance are a dominant feature. Although the Grameen projects have been successfully replicated in many different parts of the world, Muhammad Yunus thinks that the hard work of Grameen is only just beginning to scratch the surface of the world's poverty, even though Grameen had already reached the target of lifting 100 million families out of poverty. Muhammad Yunus further emphasizes that poverty is not created by the poor. The dominance of pragmatic and utilitarian financial and business practices should be counter-balanced by a holistic and humanistic orientation.
