Monitoring Über Trends
DOI link for Monitoring Über Trends
Monitoring Über Trends book
There are a number of global über trends that will not only affect businesses but also the way people live and work. Being cognizant of these trends will help businesses, and in our case airlines, to shape their futures.1 While there are numerous key trends described by futurists that will have a significant impact on societies and businesses in general2 (ranging from biology to computers, to communications technology), this chapter will touch upon trends in just four areas:
changing consumer demographics, lifestyles, expectations,
increasing levels and types of competition;
emerging disruptive technology.