ABSTRACT
The previous chapter explored forecasting methods that are applicable prior to a product’s launch into the market. With the advent of a product’s introduction into the market a new consideration comes into play – the generation of timeseries data. This chapter will present techniques related to in-market (also called current product) forecasting. As discussed in Chapter 2, the methods available to the forecaster now include statistical time-series tools in addition to the judgment rich methods discussed in the prior chapters (see Figure 2.7).
