ABSTRACT
This chapter gives the programme maker a theoretical framework and some tools for argumentation to reconcile various partners’ and stakeholders’ conceptual dissent on different strategies. To do that, Anthony Giddens’s take on the sociological debate on agency and structure is put in context, and practice-based and individual behaviour-change approaches are compared. Next, the chapter divides social practices into interacting elements that are relatively easy to fathom. These provide a foundation for subsequent programme preparation and implementation.
