This chapter focuses on sound and iPod culture highlights the thesis and better than a purely visual analysis could enables us to find out more about sense of place creation. Active listening is key to any sound study. Acoustic ecology helps deconstruct the cacophony. Understanding sound as place shifts the focus of studies in the humanities. In architecture, where visual expression is generally more important that the acoustic qualities of materials, sound is often left out of the construction process. Music genres that have shaped the image of cities like New Orleans, Nashville, and Detroit contribute to each city's sense of place. The social geographic perspective drives the realization of the place-based character of sound. Audio-guided tours cut the link between the local population and visiting tourists, who, in turn, are relying on the storyteller in digital recordings rather than a live tour guide.