ABSTRACT
We achieve outcomes by doing certain things in the right way and in the right order. This applies to baking a cake, picking your teeth or running a company. We call this sequence of thoughts and activities a strategy. NLP emphasizes the mental program, although strategy includes the physical activities, which, in any case, your brain masterminds. This reflects the fact that most of our behaviour, once learnt, happens unconsciously, or by habit. It also stems from the fact that success depends not just on manual skills, or even observable actions of any kind, but on a person's state of mind, beliefs, attitude and so on – in other words, on mental programs or strategies.
