ABSTRACT
This chapter provides a description and analysis of industrial tourism in the German city of Wolfsburg, with a particular focus on the most dominant local actor in the realm: the Volkswagen Group, which has its global headquarters in Wolfsburg. In Wolfsburg, traditional company visits have been complemented by the theme park-like Autostadt in 2000, which is a subsidiary of the Volkswagen Group structure, is slightly different in comparison with the other cases. Volkswagen Wolfsburg operates two industrial tourism products: the factory visits of the Volkswagen plant and the Autostadt Theme park. As Volkswagen is the main driver of industrial tourism in Wolfsburg, we can actually expect that industrial tourism has an impact on the income and the image of Volkswagen: income and image can be considered to be highly interrelated. Volkswagen's industrial tourism activities in Wolfsburg are characterised by an organisational split between the Visitor Services and the Autostadt theme park.
