ABSTRACT
So what have you learned so far? Hopefully you should have realised that innovation is a challenging concept due to its very nebulous nature. It can’t be easily pinned down, not everyone recognises it when they see it and there are almost religious differences in beliefs as to what constitutes innovation and how it can be realised within a business.
Innovation is increasingly important for professional service firms such as lawyers, accountants and consultants, who are facing challenging competitive condition.
