ABSTRACT
Focusing on such devices as hyperlinks, hashtags, embedding and nesting, this final chapter discusses lamination in a digital context, emphasising its relevance not just to sociology and ethnography but also in the everyday uses of the internet, social media platforms and apps. Cyberspace is often imagined to be detached from the reality of the social world. However, through the prism of lamination, this chapter addresses debates in the sociology of media and cultural studies to discuss the role of the world wide web in the development of new perspectives in which the notion of materiality has been increasingly pluralised. The chapter explores various practices in digital communications in order to show how texts and images, in various combinations, are re-shaping every aspect of our lives in the twenty-first century.
