ABSTRACT
This chapter presents an overview of the methodology of the empirical with all the implications for the survey itself. It describes the methodology for the empirical phase. A pilot study was performed, which served the validation of the questionnaire, the checking of the questionnaire's reliability and the generation of a number of demographical questions. The chapter describes the pilot study, including its results, and the methodology of the main survey. It explains that the quantitative part is represented by standardized questionnaires, and it consists of open interviews. The chapter describes the pilot study was a highly helpful tool in the development of the questionnaire used for the main survey. It gives a detailed description of the standardized questionnaire used for the empirical part of the exploratory study, starting with the underlying logic of the development of the questionnaire. The goal of open interviews was to create a deeper understanding of the different aspects identified with help of the standardized questionnaire.
