Introduction: Shopping Routes and Being a Consumer on the Move with Recent Purchases

In Gothenburg, Sweden, a first-time mother in her early 30s describes bulk buying together with her baby daughter, and comments on the hardships of using public transport with a loaded pushchair. The trams have steep stairs and she finds it awkward to ask for help and is bothered by the need to instruct people where to hold the pushchair. She rather waits for a low-floor bus.