ABSTRACT
This chapter discusses a review of relevant studies of ordinary shareholders attitudes towards corporate social responsibility (CSR) indicates that there is a tendency for researchers to derive a list of corporate responsibilities or practices from the literature and then incorporate them in a questionnaire survey. It identifies the groups of stakeholders that should be included in this investigation. The chapter also has a fundamental bearing on the qualitative and quantitative phases of this inquiry into shareholders values, the qualities they expect of their directors and their attitudes to corporate responsibility. The term 'corporate responsibility' adopted in this inquiry is derived from the concept of CSR. It is common for CSR to be referred to as corporate responsibility. For instance, Roper discusses corporate responsibility in New Zealand; Maignan and Ferrell study the nature of corporate responsibility perceived by American, French and German consumers. This third strand of inquiry focuses on shareholders attitudes to corporate responsibility and not on CSR itself.
