ABSTRACT

This chapter presents the results of the factor analysis. It first discusses the Principal Components Analysis adopted in analysing the data. This is then followed by interpretation of the eight dimensions that underlie the structure of the web created by merging the three strands of inquiry. Lewis et al. sum up the complexity of human nature: in the economic realm there are two sides to the way we relate to others; the summation is that one side is self-oriented and the other side is others-oriented. The values and corporate responsibility attitudes exhibited by the shareholders who contributed to my inquiry reflect this duality. These shareholders have values that are primarily oriented towards themselves, at the same time they manifest values that are primarily oriented towards others. Factor analysis makes it possible to identify logical combinations of items and give better understanding of the interrelationships among them.