ABSTRACT
Assumptions and implications, product market capability (PMC) engine, and goals and gaps tools form the basis of a simple, proven and put-to-use system employed by the clients. This system enables CEOs to have three one-page tools to set strategy, make better decisions, adjust for course corrections and apportion scarce resources to areas that have the greatest impact on their companies. These strategy system tools are so intuitive and powerful because they are based on the fundamental, simple and hard-wired thinking patterns in all of people – looking at cause, making choices and thinking ahead about risks. Scholars and theorists of strategy can argue all day on the complexity and nuances of strategy. The chapter describes the six gaps in strategy, namely absence of shared language, mistaken identity, outsourcing strategy, forgetting about profit, mixed up on metrics and vague latitude. All of these are real and all are fixable, but nonetheless blockers to better strategy and predictable profitability.
