ABSTRACT
This chapter discusses norms related to incentives and constraints on behaviour, or as constituting identities and interest. The diffuse, shifting and intersubjective character of social norms in general presents challenges for the study of international norms. The norms are effective may involve the roles that individuals take on in social interaction, the effect on choices that individuals make, the influence on habit, or the practice of conformity. Issues relating to culture and identity have, since the emergence of globalization and the end of the Cold War, reappeared in both mainstream and critical theories in international relations (IR). The global market forces, with their perceived priority on efficiency, are seen to dominate societies and citizen demands for justice by many involved in stakeholder activism. The focus on the relationship and demands for human rights obligations between the TNC based in a developed country and the individual worker of a developing country.
