ABSTRACT
This chapter demonstrates the transformation of the international system, where new actors, issues and activities have increasingly come to influence the international agenda and international relations in general. It describes the Nestle boycott and the anti-apartheid cases represented manifestations of an initial norm emergence in the area of Corporate Social Responsibility (CSR) and in part an expansion of international relations to other sectors, levels and actors in the international system. The Sullivan Principles is an example of one of the early CSR responses that developed in the second half of the 1970s. The principles served as a code of conduct for companies with operations in apartheid South Africa, with the overall purpose of achieving equal opportunity for employees in a particular company. A subfield of CSR defined as socially responsible investment (SRI) has even emerged, consisting of other initiatives such as ethical investment funds and investment indexes.
