ABSTRACT
This chapter shows a study of Non-governmental Organization (NGO). The development of Corporate Social Responsibility (CSR) can be described as beginning with Activists consisting of NGOs critical of TNC behavior, followed by a response from the business community and later by the development of Multi-stakeholder Organizations. The category of Multi-stakeholders as a whole mainly represents a manifestation of the 'norm cascade' of the mid-1990s, some of the organizations and initiatives included represent 'norm emergence' activities, in that they were early initiatives emerging ahead of norm tipping and as such have influenced the development CSR. The International Business Leaders Forum (IBLF) is an organization that aims to promote 'responsible business leadership', partnerships and 'solutions' for sustainable development, with a focus on recently established and emerging market economies. The claims made by Business Initiatives and Multi-stakeholder Organizations contributed to the engagement of new groups in the process and extended the reach of the debate on CSR into other parts of society.
