ABSTRACT
Strategic and tactical decisions have to be made many times in a typical aviation project as it progresses through its life cycle. In addition to corporate level strategy, strategic management theorists typically outline two more general levels of strategy within an organization: business level and functional level. This chapter presents Teisberg's strategic steps to developing insights into uncertainty as a generic model applied to strategic management situations. Strengths, weaknesses, opportunities and threats (SWOT) analysis helps to provide a good overview of where the company stands competitively and influences the way it undertakes its projects and how it designs them. The premise of the SWOT analysis is that a good strategy must be the byproduct of the company's internal resources and capabilities and the situation in the industry. A good project strategy most come from a holistic view of the business, taking into account both the external pressures as well as the real issues surrounding the capabilities of the firm.
