ABSTRACT

This chapter summarizes existing work regarding the management of risk attitudes, outlining the prerequisites for any individual or group who want to make a change that will lead to more appropriate risk-taking and decision-making. Three core concepts that underpin the perception and management of risk attitudes are Triune Brain as described by Paul MacLean, Transactional Analysis, and the Mindset of Choice. This summary of the existing work on factors influencing risk attitudes shows the complexity of the field. It is re-stated and elaborated our previous understanding of risk attitudes, how they are formed and their influence on decision-making. This work, which is largely complete for the management of individual risk attitudes, is incomplete when it comes to group risk attitude. The chapter also discusses the groups and to the task of unpicking the numerous variables that influence the formation of risk attitude. It then explains the practical steps involved in active management of group risk attitude in such decision-making situations.