ABSTRACT
This chapter brings together what is already known about managing risk attitudes with the new insights from the research to produce an innovative and robust approach to managing group risk attitude. A particular group risk attitude may be accepted over a short period of time. There are a number of barriers that need to be overcome if group risk attitude is to be managed effectively. Properly applied, the Six A's provide a framework for managing group risk attitude, which parallels the core steps of the standard risk management process: first identify the challenge, then assess whether action is appropriate, followed either by response planning and implementation, or by acceptance and monitoring of residual risks. The chapter has taken existing knowledge about managing risk attitude as a route to improved decision-making, and consolidated it with our research findings based on real decisions made by groups of people in real organizations.
