ABSTRACT
This chapter discusses the research procedures used in the study. It consists of research design, location of the study and reasons for using calendar; quantitative research method and discusses the sample size for the study, research instruments, variables of the study, reliability and validity of the study, experts' opinions, pilot study, data collection procedures and data analysis; a qualitative study that addresses in-depth interviews and interview data analysis technique. The study was conducted at the University of South Australia (UniSA), Adelaide, South Australia. The university has long recognized that innovation is a key driver for growth in improving its competitive advantage. The study examines the use of selected advanced features of Microsoft Outlook. In the quantitative approach the researcher uses a literature review to identify questions and variables linked to a general causal explanation or interrelationship before collecting actual data. The quantitative data for this study was collected by using a questionnaire that was administered online to the respondents.
