ABSTRACT
The rise to prominence of supply chain management in recent years has gone hand-in-hand with significant improvements in both process efficiency and the capability of supply chain technology. As this progress continues some important questions are raised for supply chain professionals how to position their role within a business, embed it properly and give it the prominence and strategic consideration that it now deserves. The author looks beyond those factors to examine the implications of supply chain management for the other parts of a business. Supply chain management can help an organization achieve many important goals, not least of which is the ability to balance demand from the market with available supply. At present, it is not necessarily clear to many organizations how all the constituent parts of supply chain management fit with the other parts of their business, nor how its components interact.
