ABSTRACT
This chapter demonstrates that the value of corporate time is the currency of supply chain management and that this justifies its definition as a strategic corporate asset. Supply chain management can help a company achieve the true return on investment of customer relationship management (CRM) systems, making it easier to see how well-managed and efficient supply chain operations have a significant bearing on the organization's overall performance. Supply chain management profoundly affects the length of time involved in carrying out the processes that take place within a company's existing functions, such as sales, marketing, purchasing, production and warehousing, and across the entire network of stakeholders in the supply chain, including its customers and service providers. The Office of Government Commerce (OGC) highlights the advantages of analyzing supply chain management operations when allocating risk within an organization, which is vital in today's markets where the process of delivering goods and services is becoming far more complex.
