ABSTRACT
This chapter examines four framing contexts that inform the project: a transforming social context, a new media world, mental health and media research contexts. It explores significant change occurring across media, the need to discover how to develop mediations of mental health that facilitate community inclusion is imperative. These changes should ideally be led by people who themselves have experience of a mental health condition. After exploring a range of projects focusing on positive data, fundamental indications point toward undertaking a study that is cross-generic. They also suggest the need for a range of study participants, if contributions are to reveal the critical information needed for informing change in policy. Finally, in addressing these contexts, the study also takes useful advice about the promotion of mental health from David Seedhouse. The chapter concludes how prior promotional approaches to mental health representation may provide useful bearings for the project.
