ABSTRACT
A theory of entrepreneurship that will also include multipreneurship should emerge naturally from an economic theory, in the same sense that tornados and hurricanes should naturally emerge from any theory that describes the weather. The ideal theory of multipreneurship should be a simplification of reality that enlightens and advises practitioners and policy-makers. This chapter assumes that the differences between perception and reality are not dramatic enough to distort cognition in individuals and affect entrepreneurial decision-making. In terms of the entrepreneurial process, culture can be seen as practices and values that frequently show up and uniquely characterize individual behavior. The market landscape is not static and while at times of economic growth it can be susceptible to entrepreneurship, at other times it can be quite restrictive. When an opportunity is identified the entrepreneur starts the internal capital exchange process through his various circles of influence and progresses until he reaches his destination.
