ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of this book. The book attempts to trace a logical path through the multiple and changing terrain of museum media. It describes the broad approach that is socio-technical, activating cultural theory to provide a hermeneutical understanding. The book looks at user-created content in particular, informing a discussion of ethics in such practice with a look at how user-generated content has been understood as an intervention in mainstream media and journalistic practice. It focuses on the works of a range of key thinkers in culture and society, employing them to help interrogate practice as it is being framed and articulated within professional discourses, or as it is being understood in the academy. The book employs recent scholarship from media and communications studies to try to understand the museum as a trans-media text.
