ABSTRACT
This chapter explores what the implications of understanding the museum as a trans-media text might be. The noted communications scholar Henry Jenkins is credited with recognising and categorising what were then emergent modes of cross-platform storytelling as trans-media, proposing that some narratives are so large they cannot be covered in a single medium. Using multiple media platforms simultaneously, trans-media storytelling thus allows for differing entry points for audiences, varying and contrasting perspectives on the action to be offered. Brunel's ss Great Britain, Bristol, UK one of the case study sites reported in the chapter makes for an interesting introduction to the idea of the transmedia museum. It tells that the exclusivity of online and offline is beginning to collapse as some museological output becomes pervasive, spreading through groups of people and across platforms. The chapter explains that granularity has been a feature of content production and dissemination in the digital environment for some time.
