ABSTRACT
Marketing has become a branch of economic science. Marketing is a positive profession that it is difficult to conceive of any process that could be easily identifiable as anti-marketing' in a business sense, except, perhaps, the complete lack of marketing in the first place. This is called Obstructive Marketing, for semantic aestheticism, and can be readily identified, categorised, and dealt with as part and parcel of the marketing mix. Literature has, in a philosophical context provides an introduction on how Obstructive Marketing could be deduced at a theoretical level. The Internet is now an accepted source of information, and an important element in any literature search. In the final analysis, if the argument on the political thought conundrum is accepted and developed, Obstructive Marketing can be seen as a de facto opposition to not only globalisation but perhaps to the political as well as the business philosophy of free market capitalism.
