ABSTRACT
This chapter suggests there is some commonality between Rowe and Soros and that there have been, indeed, some shortcomings in the management of risk. It deals with the description, measurement and management of risk, starting with an understanding of context and concluding with why dependencies are important. Davis explains how the risks businesses and banks run are still not properly managed some four years after the banking crisis. Dependency in the context of the chapter is related to risk. A dependency model brings together all parts of an organisation into a model that shows how to minimise risk and be successful. The Gordon' Dependency model is a tool for analysing risk to any system, be it an organisation, endeavour, enterprise, infrastructure, business, factory, machine, plan or idea anything of which a suitable model can be built. An organisation that lacks such an approach is exposed, with structures vulnerable, to Obstructive Marketing.
