ABSTRACT
This chapter describes how Asymmetric Obstructive Marketing might develop in the future, its relevance to prevailing military doctrine and its role in Brzezinski's changes in the rule of the game. In recent years terms such as processes and physical evidence, and more recently a number of Internet-related terms, have been added to the traditional, marketing mix. The addition of a relatively small-scale military or terrorist element would complete the campaign. For the North and West of the world, the dominant, safe, democratic, resource rich, market controlling, militarily powerful, information and data secure world it thought it ran is no longer. This is a reality which has yet to be fully faced by Northern and Western politicians. In this respect they play into the hands of the asymmetric counter marketers because they have not developed the tools or understanding to combat this new force.
