ABSTRACT
Positive identity for an individual interdepends on a positive social identity of the group. Positive identity and its implicit interdependence are no longer typological, but explained by a common theoretical framework accounting for what is done and how individuals experience their collective existence. The domain-event framework asserts that social identity is a consequence of the everyday ethics of interactions between heterogeneous individuals. Positive social identity is attained through the optimisation to situation made by each. Humans are motivated to positive identity optimisation as a heuristic for inclusive fitness maximisation. The chapter explores the everyday events and social structure that constitute the situation in which the ethics of behaviour optimise fitness though positive social identity and social resources. The distinctiveness between the attributes of the organisation and its members and the external context in the country is used to draw attention to the particularities of the social space created by the organisation.
