ABSTRACT
This chapter investigates the connections between different practices. It explores the relations within the South African wine industry as the complexity, dynamism and contested nature of its politics and social relations plays a key role in shaping the performance of any given local practitioner. The chapter focuses on: Broad-Based Black Economic Empowerment Act 2004 (B-BBEE); empowerment as practised in Reyneke; Fairtrade; organics/biodynamics; and the 'ethical trade' of WIETA/Sustainability Initiative of South Africa (SIZA). B-BBEE was practised through Fairtrade with a focus on the four dimensions that supported Fairtrade International's core mission to benefit small farmers and workers: ownership, management control, employment equity and skills development. The experiences of Earthbound/Tukulu highlight a common challenge for South African wine producers. Reyneke's original labelling featured a Neolithic stone hand axe, several of which had been found on the farm, which Johan felt offered an historical connection.
