ABSTRACT
This conclusion presents some closing thoughts on key concepts discussed in the preceding chapters of this book. The book shows how to spot higher margin opportunities, with actionable tools and a clear vision of how to do well by doing good. It works by reaching people and inspiring them to dream first and then enjoy a higher quality of life, at a price within reach. The book explains pragmatic tools, from the High End Toolbox to High Design in its general principles, from the Innovation Model originally devised by McKinsey to Rule Developing Experimentation. Craving for the best, consumers will still search actively for the quality they learned to appreciate in the last decade, despite economic reversals. Innovation and sustainability will intertwine in new concepts and ideas. As today's luxury is tomorrow's High End, it is wise to monitor what is going on a notch above High End. There will be re-alignments of categories and brands, of wealth.
