ABSTRACT

Earlier chapters of this book describe the Manager's Legal Plan™ and illustrate how the plan can help create competitive advantage in contexts varying from product liability to intangible assets and contracting. This concluding chapter will address general concerns that create opportunities for competitive advantage across a broad range of legal matters. The chapter encompasses three types of resources: (1) legal resources that can help you seize competitive advantage; (2) management tools that are useful when you work with law-related business matters; and (3) resources that enable you to create an ethical corporate culture. In each of these areas, many companies have developed specific ways to address legal problems. But they may have overlooked big picture issues that become apparent with a trip to the balcony.